ABOUT BAllot the dog

 – Lisa Losasso Jackson, Creator

Ballot the Dog is a non-partisan voter education effort in Texas. Ballot educates children about voting through story and entertainment. By engaging children at an early age, the hope is that they become lifelong voters. When kids are engaged, they can inspire their parents to vote.

Much like Woodsy, Smokey, and Bill, character mascots paired with an outreach campaign for kids, inspires learning.

I launched Ballot in 2008 with a strong focus on educating voters about down ballot candidates. In 2012, his message was more generalized, but still focused on voter education. During the 2018 midterms, the Down Ballot campaign really took off by promoting public education as an issue. Moreover, it emphasized the simplification of voting. In a matter of one week, the site generated 15K views.

Two years later, and in time for the 2020 general election in Texas, Ballot went through a major redesign. This includes both 2D and 3D animations. Ballot the Dog generated 50K video views, danced with influencers on TikTok, and launched a coloring sheet contest with elementary schools in San Antonio. That page alone generated 10K views.

Ballot the Dog is produced and self-funded by our small production and marketing company, 11 Productions.